Lindaikejisblog is failing and it seems Linda Ikeji has not realized it.

John

Lindaikejisblog used to be one of the most visited website in Nigeria for news after Nairaland. Unfortunately, lindaikejisblog has been declining in web traffic as reported by Alexa traffic ranking. Currently, the most visited websites in Nigeria for news are

Nairaland (1st position)
Naijaloaded (2nd position)
Naij (3rd position)
Vanguard (4th position)
Lindaikejisblog (5th position)

Lindaikejisblog used to be in the 2nd position but it has sadly fallen behind Vanguard to occupy the 5th position.

A close look at Lindaikejisblog might explain the technicalities behind the POOR traffic performance.

Lindaikejisblog unlike before is packed with Google Adsense Advertisement banners. The front page alone is loaded with tonnes of Google leaderboard 720 by 90 ad banners. These big google ad banners make it impossible to see the first blog post unless you scroll down the page. With these heavy advertisement banners and links on lindaikejisblog, one can correctly call the blog a "billboard of advertisement" instead of the former beloved blog for Nigerian celebrity and entertainment news.

Linda Ikeji failed to realize that Google Adsense comes loaded with JavaScript codes which is particularly heavy for mobile devices to load. This makes the blog very slow to load on mobile devices. Unfortunately, mobile devices (phones and tablets) are primary devices used by most Nigerians to access the internet.

As a rule, if your blog is slow to load, your traffic will surely suffer. Your traffic will move over to better performing blogs like Naij, Naijaloaded and Vanguard. Remember also that google hates slow websites and will likely show users only fast optimized websites on google first page.

I hope Linda Ikeji reads this article and make changes on her blog asap in other to regain her second position in traffic. If her blog continues in its current path, I am positive that more blogs in Nigeria will topple lindaikejisblog.

I guess the monetary handout Linda gives out on her new website, Lindaikejisocial, created the pressure to make more money on Google adsense banner advertisement. Giving monetary handout will build up traffic for few months or years but the sad truth is that traffic will die a natural death once the monetary handout stops coming.

Google adsense ad banners, ad links, social buttons are packed with JavaScripts codes and too much of it is not good. Linda Ikeji knows what it takes to be a blogger but the technical setups (too much google adsense, ad banners, social buttons) on her blog is undermining her effort.

What's your take on this discussion? I will like to know your opinion. Leave your comments below.